Why do Enterprises Care About Collaboration

Ever heard the phrase — “None of US is stronger than ALL of us”? Well, now you certainly have!

Companies have been growing leaps and bounds; at least the successful once are. And they are always looking for ways to expand their market footprint.

Small or big, companies from all walks of life want to be closest to their customers. Hence, the advent of remote teams or agencies for e.g.

And they cannot achieve that without “collaboration”.

Collaboration is not about business partnerships only. It is a culture, a mind-set driven by specific goals and objectives. It is about doing and being the best there is.

Why So?

The answer lies in great customer service. Clearly, a business cannot succeed without enabling its customers to succeed. And the route is through great products, customer success with collaboration as its centre-piece.

Now, the question becomes how do companies enable and realize the potential benefits of collaboration?

This puts focus directly on digital transformation and use of technology enabled collaboration at every level within the organization.

How to enable collaboration?

Enterprise wide collaboration isn’t an overnight journey. It is a steady process with high stakes.

Most of these digital transformation projects do not end up well and fall far from meeting the promised objectives.

Primarily due to

- Lack of support by the sponsors and management

- Fear & reluctance to change

- Having not explained to your teams as how it would make their life easier

- The deployment takes too long

- Chosen tool doesn’t live up to its promise

To begin with, enterprises need to ensure

- Consistent stakeholder(s) interest and focus

- Well-defined processes and objectives

- Use of the right technology enabled project management, productivity and collaboration tools

Spending a few quick bucks and getting the most expensive tool there is won’t cut it.

One would need to assess the collaboration needs of its team, understand the work-culture of its employees, analyse the gap between the current state of affairs and the workplace to be.

Read the full article at Orangescrum Articles

Digital Marketing Specialist at Orangescrum.

Digital Marketing Specialist at Orangescrum.